The South Australian Tourism Commission’s (SATC) Winter Campaign has been declared a success by local operators, with those involved in the campaign reporting positive results.
The winter campaign, which was launched in March, reached millions of Australians.
The winter marketing push has been incredibly positive for SA’s tourism industry, with many operators reporting a spike in bookings and enquiries including EP Cruises.
Minister for Trade, Tourism and Investment, David Ridgway said EP Cruises doubled its passengers from last year.
Ridgway said this shows the campaign has made Australians aware of the depth of winter experiences on offer around Adelaide and South Australia.