A new campaign is urging locals to book a holiday at home this year and help give local tourism operators a much-need boost.
The latest installment of the Holiday Here campaign is aiming to provide inspiration for those who are able to plan and book their next vacation.
Tourism Australia Managing Director, Phillipa Harrison, says regional and rural areas will be a key focus of the campaign.
"There's no doubt that many of Australia's top attractions and experiences are found in regional Australia so this campaign is designed to encourage people to get out and explore our more lunged regions and give themselves a break after a tough year." said Phillipa.